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►► point-of-purchase advertising publicité f sur le lieu de vente, PLV f;point-of-purchase display exposition f sur le lieu de vente;point-of-purchase information informations fpl sur le lieu de vente;point-of-purchase material matériel m de publicité sur le lieu de vente, matériel m de PLV;point-of-purchase promotion promotion f sur le lieu de venteUn panorama unique de l'anglais et du français > point-of-purchase
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Englisch-Deutsch Fachwörterbuch der Wirtschaft > point of purchase
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MARKETING sur le lieu de ventepoint-of-purchase advertising publicité f sur le lieu de vente, PLV f ;point-of-purchase display exposition f sur le lieu de vente;point-of-purchase information informations f pl sur le lieu de vente;point-of-purchase material matériel m de publicité sur le lieu de vente ou de PLV;point-of-purchase promotion promotion f sur le lieu de vente -
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1. прил.торг. в месте продажи, в местах продажи (обозначает какие-л. мероприятия, происходящие в месте продажи продукта)objectives and tools of point-of-purchase communications — цели и инструменты для маркетинговой коммуникации в местах продажи
Syn:2. сущ.торг. = point of purchase -
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сокр. POP торг. = point of saleThe purchase of wasted products is often blamed on effective marketing and clever point-of-purchase displays. — В том, что покупатели часто покупают продукты, которые затем выбрасывают, часто виноваты эффективное продвижение товара и хитроумное выкладывание в местах покупки.
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m < werb> ■ point of purchase (POP); point of sale; P.O.S. -
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(POP) <ad> ■ Point of Purchase m ; Point of Sale m ; P.O.P.; P.O.S. -
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Gen Mgt -
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1) Экономика: место покупки, предприятие розничной торговли2) Реклама: магазин, место продажи3) ЕБРР: торговая точка (POP) -
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1) Компьютерная техника: реклама в точке продажи, рекламный терминал2) Реклама: в месте продажи -
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Es el material promocional colocado en las tiendas para captar la atención del consumidor e impulsarlo a comprar. Incluye los letreros que se colocan en los estantes, anuncios en las ventanas, módulos de demostración, etc. -
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скор. POPторговельна точка; підприємство роздрібної торгівлі -
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lieu d'achat, lieu de vente -
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English-russian dctionary of contemporary Economics > point of purchase
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место продажи ( товара); см. POPАнгло-русский словарь промышленной и научной лексики > point-of-purchase
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реклама в точке продажи; рекламный терминалEnglish-Russian dictionary of computer science > point-of-purchase
См. также в других словарях:
point of purchase — ˌpoint of ˈpurchase written abbreviation POP noun points of purchase PLURALFORM [countable usually singular] MARKETING COMMERCE the place where a product is bought: • Refunds ca … Financial and business terms
point-of-purchase — ˌpoint of ˈpurchase written abbreviation POP noun points of purchase PLURALFORM [countable usually singular] MARKETING COMMERCE the place where a product is bought … Financial and business terms
Point of Purchase — Point of sale in einer Wal Mart Filiale Der Begriff Verkaufsort (englisch: Point of Purchase (PoP) oder Point of Sale (PoS)) bezeichnet im Marketing aus Sicht des Konsumenten die Einkaufsstelle, zumeist ein Kassenarbeitsplatz, und aus Sicht des… … Deutsch Wikipedia
point-of-purchase — ¦ ̷ ̷ ̷ ̷ ˈ ̷ ̷ ̷ ̷ adjective : of or relating to the place (as a supermarket aisle) where a decision to purchase is made compare point of sale herein * * * /poynt euhv perr cheuhs/, adj. designating or in use at a retail outlet where an item… … Useful english dictionary
point-of-purchase — adjective Date: 1939 of or relating to the place (as a supermarket aisle) where a decision to purchase is made < point of purchase displays > … New Collegiate Dictionary
point-of-purchase — /poynt euhv perr cheuhs/, adj. designating or in use at a retail outlet where an item can be purchased; point of sale: point of purchase displays to entice the buyer. * * * … Universalium
point of purchase advertising — ➔ advertising … Financial and business terms
point-of-purchase advertising — UK US noun [U] ► MARKETING, COMMERCE advertising for products and services at the places where they are bought … Financial and business terms
point of purchase promotions — (POP) Elements of promotional campaigns for products and services sold at retail that are prominently and timely displayed in lobby and counter areas … Glossary of postal terms
point of purchase — point′ of pur′chase n. bus a retail outlet, mail order house, or other place where an item can be purchased Abbr.: POPP.O.P. Also called point′ of sale′. Etymology: 1950–55 point′ of pur′chase, adj … From formal English to slang
Point of Purchase - POP — A place where sales are made. On a macro level, a point of purchase may be a mall, market or city. On a micro level, retailers consider a point of purchase to be the area surrounding the counter where customers pay. Also known as point of sale .… … Investment dictionary